TAIPEI (TVBS News) — The upcoming 2024 Taipei Fashion Week Autumn/Winter, set to take place on April 25, has announced its main visual theme as “Ready to Launch,” echoing the atmosphere of the fashion week and the summer sports event, the Paris Olympics.

The Ministry of Culture said the fashion week’s main visual and promotional video, which integrates elements of fashion, sports, and culture, will feature national taekwondo player Chiu I-jui and professional modern dancer Chang Yu.

The pair will be dressed in outfits designed by Taiwanese designer Justin Chou, which incorporate Taiwanese craft features and will debut as the uniform for the Taiwanese delegation at the Paris Olympics. Minister of Culture Shih Che said that fashion is one of the important mediums for expressing cultural characteristics. For individuals, clothing is a tool for expressing aesthetics and a medium for identity transformation.

On Friday (April 26), for the first time, a public event, L’Histoire et la Couture, is planned to invite the public to experience the cross-border charm of fashion and art culture. Registration for the event will open on the official website from Tuesday (April 16).

During the fashion week, there will also be a “Cultural Olympics Fashion Exhibition,” which will showcase the various craft details of the entrance uniform for the Taiwanese delegation at the Paris Olympics.