Reallyniceshirts is resurrecting gentlemen fashion | The Guardian Nigeria News

The male-centered fashion retailer is on a mission to bring classy and timeless back in style, accomplishing the near-impossible of making luxury and functionality accessible and affordable

The disparity that exists between progress made in the menswear market versus other fashion demographics in Africa, is too wide to ignore.

The good stuff is either overpriced or unavailable–often both; the market is saturated with apparels that are trend-oriented, grossly disappointing in terms of versatility or longevity; and even where all of these criteria have somehow been satisfied, it will typically be deficient in providing a sufficient catalog of options that suits personal taste and style.

The brains behind ReallyNiceShirts simply couldn’t get behind the fact that this was the way it had to be, and so, even though they started out primarily sourcing for premium shirts for the gentlemen who wanted to move from trendy-cool to classy-cool, they have since diversified their interests to accommodate several other demands of the gents for whom a refined, timeless, yet wallet-friendly wardrobe is the goal.

“It would appear that men get the short end of the stick when it comes to fashion inclusivity in Africa,” Founder and CEO of ReallyNiceShirts, Emeka Chukwu, says. “If

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