Reallyniceshirts is resurrecting gentlemen fashion | The Guardian Nigeria News

The male-centered fashion retailer is on a mission to bring classy and timeless back in style, accomplishing the near-impossible of making luxury and functionality accessible and affordable

The disparity that exists between progress made in the menswear market versus other fashion demographics in Africa, is too wide to ignore.

The good stuff is either overpriced or unavailable–often both; the market is saturated with apparels that are trend-oriented, grossly disappointing in terms of versatility or longevity; and even where all of these criteria have somehow been satisfied, it will typically be deficient in providing a sufficient catalog of options that suits