Last week, the fashion world was abuzz with the news that Victoria Beckham had designed a capsule collection for Mango. The joint announcement on Instagram garnered 22.5k likes and over 600 comments, with fans clearly enthused by the collaboration. (“I’ll tell you […]
Pepsi marks its bold new era with an innovative partnership with emerging designer Jackson Cowden, celebrating not only Pepsi’s new identity, but the reinvention of classic fashion items and conventions, via Special PR. In partnership with 22-year-old emerging ‘Digital Fashion Artist’, the […]
That’s what Thomaï Serdari, professor of marketing and director of NYU’s Fashion & Luxury MBA calls a luxury approach to media: “Let others talk about you — you are above it all,” she says. “Exclusivity, dominance, true luxury positioning.” Bottega Veneta declined […]