Vestiaire Collective bans H&M, Zara in fight against fashion waste

Ahead of Black Friday Vestiaire Collective’s founders had removed 30 fast fashion brands from its pre-loved platform, including Swedish fashion retailer H&M, fashion conglomerate Gap Inc, Spanish fashion brand Mango, Japanese fashion brand Uniqlo, and Inditex’s Zara.

Vestiaire Collective’s co-founders shared a letter on their website that explains the three-year plan to progressively remove fast fashion brands from the platform started on Black Friday in 2022 as this is the date “where consumption will skyrocket, especially of fast fashion.”

The founders continued: “Every year, the fashion industry produces 100 billion garments. As we consumer more and wear less, 92 million tons of textile waste is discarded on a yearly basis – most of it coming from fast fashion brands. This is enough to fill the Empire State Building every day, and has a major environmental and social impact.”

They also urged shoppers ahead of Black Friday to join Vestiaire’s ‘Think first, buy second’ movement and pledge to completely ban fast fashion in their own wardrobes or commit to stop buying fast fashion for the rest of the

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Online retailer Shein has catapulted to the top of fast fashion — but not without controversy

Online retailer Shein has become well-known for its massive inventory of trendy clothing produced and sold to consumers on the cheap.

In just a few short years, the company catapulted to the top of the fast fashion world by harnessing influencer culture and outperforming rivals – all while staying secretive about their operations.

“This company just seemed to kind of come out of nowhere. There are so many fashion companies out there. But we’ve never really seen one grow this quickly and take this much market share as quickly as Shein did,” said Elizabeth Cline, author of “Overdressed” and “The Conscious Closet.”

It’s now the most-visited clothing website in the world, with customers spending twice as much time on the site than Nike.com, which is the next most popular site, according to Similarweb Digital Data.

PHOTO: Shoppers take the opportunity to shop on the opening day of fast fashion e-commerce giant Shein, which is hosting a brick-and-mortar pop up inside Forever 21 at the Ontario Mills Mall in Ontario, Oct.  19, 2023.

Shoppers take the opportunity to shop on the opening day of fast fashion e-commerce giant Shein, which is hosting a brick-and-mortar pop up inside Forever 21 at the Ontario Mills Mall in Ontario, Oct. 19, 2023.

Allen J. Schaben/Los Angeles Times via Getty Images

The idea behind fast fashion is to get the newest styles on the market as quickly and cheaply as possible, so

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