Paris Men’s Fashion Week: bold Dries Van Noten lets his clothes do the talking

Models present creations of Dries Van Noten, including an olive green overcoat, during the brand’s spring/summer collection show at Paris Men’s Fashion Show. Photo: Xinhua

The eponymous brand launched by Belgian designer Dries Van Noten is now part of a fashion group that includes Carolina Herrera, Nina Ricci, Paco Rabanne and Jean-Paul Gaultier.

The designer will remain a minority shareholder, and CEO and chairman of the board.

Dries Van Noten is still one of the few brands that really makes money with its clothes.

With the experience and excellence of Puig in the beauty market, the Belgian fashion house is likely to start venturing into the beauty and fragrance businesses.

A model presents designs by Dries van Noten, including a brightly colored Scandinavian-print shirt and bag, during the eponymous design brand’s 2019 spring/summer collection show at Paris Men’s Fashion Week. Photo: AFP

Last Thursday, the Belgian designer unveiled his 2019 spring/summer collection at Paris Men’s Fashion Week.

In keeping with tradition, the brand’s fashion show featured no international celebrities seated in the front row or musical guests performing: the focus was placed, as ever, on the clothes.

Just one week earlier, Italian designer Miuccia Prada had impressed by furnishing her

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