Paris Men’s Fashion Week: bold Dries Van Noten lets his clothes do the talking

Models present creations of Dries Van Noten, including an olive green overcoat, during the brand’s spring/summer collection show at Paris Men’s Fashion Show. Photo: Xinhua

The eponymous brand launched by Belgian designer Dries Van Noten is now part of a fashion group that includes Carolina Herrera, Nina Ricci, Paco Rabanne and Jean-Paul Gaultier.

The designer will remain a minority shareholder, and CEO and chairman of the board.

Dries Van Noten is still one of the few brands that really makes money with its clothes.

With the experience and excellence of Puig in the beauty market, the Belgian fashion house is likely to start venturing into the beauty and fragrance businesses.

A model presents designs by Dries van Noten, including a brightly colored Scandinavian-print shirt and bag, during the eponymous design brand’s 2019 spring/summer collection show at Paris Men’s Fashion Week. Photo: AFP

Last Thursday, the Belgian designer unveiled his 2019 spring/summer collection at Paris Men’s Fashion Week.

In keeping with tradition, the brand’s fashion show featured no international celebrities seated in the front row or musical guests performing: the focus was placed, as ever, on the clothes.

Just one week earlier, Italian designer Miuccia Prada had impressed by furnishing her

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Best of Milan men’s fashion week fall/winter 2024 collections

There was traditional outerwear, some in glorious, speckled tweed coats, some substantial leather coats, and sweaters in primary colors, which, together with cropped trousers, kept the look youthful. Then there were the trench coats, cut very slim, and bags made very big to pack all your troubles in. This was power dressing with a military touch – brass buttons and all.

The Raf Simons and Miuccia Prada-designed collection added interest with a playful sense of color (for example, red pants with a yellow belt and purple cap), and novelty touches in its accessories, for a quick hit of dopamine. There were knitted balaclava hoods, skull caps and swim caps, as well as goggle specs, wide belts, and strappy sandals to enliven an otherwise traditional menswear offering. In present difficult times, our emotional instinct is to attach to that which is familiar, and seek a kind of permanence in what we surround ourselves with, and Prada has offered a reiteration of traditional shapes and styles, something that will bind you the solidity of men’s fashion history.

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