Will Victoria Beckham for Mango reignite our love of high street collaborations?

Last week, the fashion world was abuzz with the news that Victoria Beckham had designed a capsule collection for Mango. The joint announcement on Instagram garnered 22.5k likes and over 600 comments, with fans clearly enthused by the collaboration. (“I’ll tell you what I want, what I really really want,” read one comment). While scant details are currently available, we do know that the collection will include tailoring, dresses and versatile knitwear, as well as ‘day-to-night’ bags, accessories and shoes, with the sneak peek images showing white suiting and pastel slip dresses .

Designer collaborations with high street brands have become par for the course in the past two decades, with new ones announced every year, to varying levels of success. So why do designers keep doing them?

“A designer collaboration is a viable opportunity to increase market share while the designers maintain their market position,” explains Dr Bethan Alexander, Reader in Fashion Retailing & Marketing at the Fashion Business School, London College of Fashion. “The luxury market is facing unprecedented challenges right now, so it’s especially important. Maintaining sales is difficult, but the quick, relatively easy cash injection from collaborations is appealing.”

mango x victoria beckham
Mango x Victoria Beckham

Victoria Beckham for

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Reallyniceshirts is resurrecting gentlemen fashion | The Guardian Nigeria News

The male-centered fashion retailer is on a mission to bring classy and timeless back in style, accomplishing the near-impossible of making luxury and functionality accessible and affordable

The disparity that exists between progress made in the menswear market versus other fashion demographics in Africa, is too wide to ignore.

The good stuff is either overpriced or unavailable–often both; the market is saturated with apparels that are trend-oriented, grossly disappointing in terms of versatility or longevity; and even where all of these criteria have somehow been satisfied, it will typically be deficient in providing a sufficient catalog of options that suits personal taste and style.

The brains behind ReallyNiceShirts simply couldn’t get behind the fact that this was the way it had to be, and so, even though they started out primarily sourcing for premium shirts for the gentlemen who wanted to move from trendy-cool to classy-cool, they have since diversified their interests to accommodate several other demands of the gents for whom a refined, timeless, yet wallet-friendly wardrobe is the goal.

“It would appear that men get the short end of the stick when it comes to fashion inclusivity in Africa,” Founder and CEO of ReallyNiceShirts, Emeka Chukwu, says. “If

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Five Indonesian Designers Will Appear at New York Fashion Week, Here’s the List

WARTAKOTALIVE.COM, JAKARTA – Five designers from Indonesia will appear on the Indonesia Now stage on February 10 2024 during the New York Fashion Week (NYFW) Fall Winter 24/25 event in New York, United States which will take place on February 8-14 2024.

The five Indonesian designers who will enliven New York Fashion Week Fall Winter 24/25 are Alleira Batik, Catherine Njoo, Jeny Tjahyawati, Hengki Kawilarang, and Hendy Huang.

Later, each designer from Indonesia will present a different collection design at the international stage.

1. Alleira Batik

Alleira Batik as a typical Indonesian batik and weave will present around 10 to 12 looks from the ready to wear collection, most of which have a casual fashion theme.

“The clothes are more targeted at people in New York for office people,” said Zaka Hamzah, CEO of Alleira Batik when met by Kompas.com after the Indonesia Now the Shows NYWF FW 24/25 press conference in Jakarta, Thursday (1/2/2024 ).

Various woven motifs, batik with an edgy touch. Alleira also collaborates with other brands by collaborating with local bag brand Ende and footwear, Musume.

“Most of the silhouettes are more asymmetrical, flowy and pleated,” explained Zaka Hamzah.

Also read: Collaboration with American Designer, Vinoti

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