Bottega Veneta: How Bottega hacked the paps-to-fashion media pipeline

That’s what Thomaï Serdari, professor of marketing and director of NYU’s Fashion & Luxury MBA calls a luxury approach to media: “Let others talk about you — you are above it all,” she says. “Exclusivity, dominance, true luxury positioning.” Bottega Veneta declined to comment for this article, or share details on the team behind the idea. A representative from Bottega Veneta said it was a concept by Matthieu Blazy.

It’s not the first time a Kering brand has tapped into the tabloid aesthetic. In September, Gucci featured Jenner and her boyfriend Bad Bunny in a campaign captured as if papped

Indonesia Fashion Week 2024 Held at JCC, Promotes Betawi Culture

Jakarta

Indonesia Fashion Week (IFW) 2024 will be held for five days, starting today Wednesday (27/3/2024) to Sunday (31/3/2024) at the Jakarta Convention Center (JCC). This time IFW highlights the beauty of Betawi culture.

This year’s Indonesia Fashion Week carries the theme of Woven Jakarta Style. Minister of Trade Zulkifli Hasan, who was present at the opening of IFW 2024, said that the government, especially the Ministry of Trade, provides full support to the fashion industry, such as holding Indonesia Fashion Week.

“The government provides support, including a Minister of Trade Regulation which regulates the procedures for direct or