Pharrell Williams showcases American western for Louis Vuitton collection | Louis Vuitton

While most luxury brands have strict embargoes surrounding new product launches, this week Louis Vuitton’s creative director, Pharrell Williams, took a more laissez-faire approach.

On Tuesday night, during Paris men’s fashion week, Williams officially unveiled his autumn/winter 2024 collection in front of a star-studded audience that included the actors Bradley Cooper and Carey Mulligan, the rapper Lil Yachty and the K-pop band Riize.

However, in the days leading up to the show, Williams gave fans a sneak peek of the collection as he dropped hints as to what the show’s theme would be, taking to a fake Instagram account to post candid shots of himself wearing a brown suede Stetson hat and sketches of ranch workers by the American animator Ron Husband.

The western theme was confirmed as soon as the show’s 1,200 guests filed into the show’s pop-up box-shaped venue adjacent to the Jardin d’Acclimatation and overshadowed by LVMH’s gargantuan Frank Gehry-designed art museum. The catwalk which wove itself around the audience was a burnt dust color while a giant Zoom-like video screen projected a barren desert vista.

The collection was rooted in the classic American western wardrobe. Photograph: Teresa Suárez/EPA

The clothes riff on ranch wear, albeit with

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Hottest New Men’s Fashion Statement: Brightly Patterned Socks

— — Practical and predictable as gifts, socks have the misfortune of being stuffed way under the tree and deliberately left off many wish lists.

That was until a footwear revolution, of paisley, pastel and polka-dotted hosiery started appearing on the ankles of American men.

This year, the nearly $6 billion sock industry will be front and center for gift exchanges, thanks to a fashion sock boom.

Just ask GQ.

“Socks are a very good intro for a guy who is just deciding I want to be more stylish,” says GQ style writer, Jake Woolf.

So, why socks? As a man comfortably perched on nearly every best-dressed list, Miami Heat’s Dwyane Wade has the answer.

“Why not socks?… You get to see that tiny glimpse of a pattern or a design or a color that they (men) have on their totally different then their suit at that moment it gives me something about that person.”

And Wade is helping guys share a little about themselves, with now his third collection of socks with Stance Socks.

Snoop Dog, as well, is capturing some of the sock industry’s double-digit sales growth; he is teaming up with Sweden’s, Happy Socks, for a sock

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Inside Pitchfork’s absorption into GQ

LOS ANGELES (AP) — Nearly three decades after it was established, Pitchfork, the most influential music publication of the internet age with the power to make or break an artist, is being absorbed by another entity — a men’s fashion and style magazine.

The website, beloved for being one of modern music’s true centers of gravity and renowned for its daily record reviews scored 0.0 to 10.0, will be folded into GQ, parent company Condé Nast announced Wednesday.

At least 12 staffers were laid off, three people involved in the situation told The Associated Press on condition of anonymity because they said the situation was still fluid. Ten of those were editorial layoffs, leaving a permanent editorial staff of eight.

The decision was made after what Anna Wintour, chief content officer for Condé Nast, called “a careful evaluation of Pitchfork’s performance.” Wintour called the move “the best path forward for the brand so that our coverage of music can continue to thrive within the company.”

US Pitchfork moves into its new configuration, it’s worth asking: If many views song discovery as music journalism’s primary function, what is the role of insightful culture writing about music when people can find their

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