Fashion News

Pepsi® Launches New Look by Refreshing Classic Fashion Staples with Special PR

Pepsi marks its bold new era with an innovative partnership with emerging designer Jackson Cowden, celebrating not only Pepsi’s new identity, but the reinvention of classic fashion items and conventions, via Special PR.

In partnership with 22-year-old emerging ‘Digital Fashion Artist’, the launch of the Pepsi Pulse Collection showcases Pepsi’s new visual identity, while challenging the status-quo of traditional design.

The bespoke 10 piece strong collection is designed distinctly AI first, taking inspiration from Pepsi’s new brand look and refreshing old familiar staples such as the little black dress and the classic white shirt; with modernity injected through innovative AI

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Fashion News

Mike Ashley’s Frasers Group says Matches to enter administration

Alice Price, apparel analyst at data analytics firm Globaldata added that selling luxury goods online was particularly tough, since shoppers prefer to see and try on expensive products.

“Supplier relations had also begun to sour under Frasers’ ownership, with the fashion giant reportedly seeking sizeable discounts, while some brands reportedly overdue payments, resorting to termination of contracts,” she said.

“It is not yet certain if Frasers Group will dissolve Matches completely or is using the administration to restructure the business and reduce its operational costs.”

In a statement Frasers Group said the business had “consistently missed its business plan targets”

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Fashion News

Pierpaolo Piccioli to Exit Valentino

Major fashion news has been dropping thick and fast this week – from Dries Van Noten exiting his eponymous label as creative director to speculation swirling Michael Kors is planning his departure and already looking for a successor (rumors which have since been debunked by Capri).

Today’s shocker is Pierpaolo Piccioli is to exit Valentino. Taking to his Instagram page, the 56-year-old celebrated designer began his statement: “Not all stories have a beginning and an end, some live a kind of eternal present that shines with an intense light, so strong that it leaves no shadows .” After 25-years at

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Fashion News

5 Key Moments of Milan Fashion Week, Attended by Luna Maya and Kanye West

Milan –

Milan Fashion Week (MFW) Fall 2024 has indeed finished and fashion week has continued to Paris. However, a number of stylish, and slightly controversial, moments left an impression.

Taking place at the end of February, MFW presented the latest fashion for the fall and winter 2024-2025 season presented by creative Italian fashion minds. The names are dominated by old players, there are also quite a few who are just starting out.

Just mention Gucci, Fendi, Prada, Ferragamo, Moschino, Dolce & Gabbana. Don’t forget brands like Onitsuka Tiger and Furla.

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