Pepsi® Launches New Look by Refreshing Classic Fashion Staples with Special PR

Pepsi marks its bold new era with an innovative partnership with emerging designer Jackson Cowden, celebrating not only Pepsi’s new identity, but the reinvention of classic fashion items and conventions, via Special PR.

In partnership with 22-year-old emerging ‘Digital Fashion Artist’, the launch of the Pepsi Pulse Collection showcases Pepsi’s new visual identity, while challenging the status-quo of traditional design.

The bespoke 10 piece strong collection is designed distinctly AI first, taking inspiration from Pepsi’s new brand look and refreshing old familiar staples such as the little black dress and the classic white shirt; with modernity injected through innovative AI methods.

Special PR managing director Alex Bryant said, “Finding an interesting way to celebrate such an iconic brand’s refresh was an amazing challenge for us in our first major campaign for Special PR for Pepsi. Taking inspiration from an industry that knows how to reinvent and refresh, we were thrilled to find a shared vision with fashion designer and Creative Director for the collection, Jackson Cowden. This campaign launch demonstrates how Pepsi continues to challenge conventions, push the boundaries, and always puts enjoyment first.”

Vandita Pandey, ANZ chief marketing officer, Snacks Beverages at PepsiCo Australia said, “Following on from hugely

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Mike Ashley’s Frasers Group says Matches to enter administration

Alice Price, apparel analyst at data analytics firm Globaldata added that selling luxury goods online was particularly tough, since shoppers prefer to see and try on expensive products.

“Supplier relations had also begun to sour under Frasers’ ownership, with the fashion giant reportedly seeking sizeable discounts, while some brands reportedly overdue payments, resorting to termination of contracts,” she said.

“It is not yet certain if Frasers Group will dissolve Matches completely or is using the administration to restructure the business and reduce its operational costs.”

In a statement Frasers Group said the business had “consistently missed its business plan targets” and was causing “material losses”.

“The continued funding requirements would be far in excess of amounts that the Group considers to be viable,” it said.

However, Frasers said it remains committed to the luxury market.

Two years ago Mr Ashley, who founded Sports Direct and established its reputation with cut-price deals on sports goods, handed the reins to his son-in-law, Michael Murray.

Mr Murray has taken a different tack targeting “new, luxury, aspirational” customers, and bought 60 Flannels stores, which sell designer clothes.

The Group now includes Jack Wills,, Game, Evans Cycles, Gieves and Hawkes, and House of Fraser.

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Pierpaolo Piccioli to Exit Valentino

Major fashion news has been dropping thick and fast this week – from Dries Van Noten exiting his eponymous label as creative director to speculation swirling Michael Kors is planning his departure and already looking for a successor (rumors which have since been debunked by Capri).

Today’s shocker is Pierpaolo Piccioli is to exit Valentino. Taking to his Instagram page, the 56-year-old celebrated designer began his statement: “Not all stories have a beginning and an end, some live a kind of eternal present that shines with an intense light, so strong that it leaves no shadows .” After 25-years at the helm of the legendary Italian fashion house and as solo creative director since 2016, Piccioli’s last collection was ultimately the all-black affair showcased during Paris Fashion Week, unveiled earlier this month.

Revisit the Valentino Fall 2024 collection below:

Read below the reactions of theFashionSpot’s forum members:

“Well… unexpected!” [DK92]

“I wasn’t on the lookout for this but can’t say I’m too sad by it. I thoroughly enjoyed his Valentino, his couture was one of the shows I looked forward to each season and believe he gave us some of the most modern propositions of couture/elevated dressing. The all-black collection

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5 Key Moments of Milan Fashion Week, Attended by Luna Maya and Kanye West


Milan Fashion Week (MFW) Fall 2024 has indeed finished and fashion week has continued to Paris. However, a number of stylish, and slightly controversial, moments left an impression.

Taking place at the end of February, MFW presented the latest fashion for the fall and winter 2024-2025 season presented by creative Italian fashion minds. The names are dominated by old players, there are also quite a few who are just starting out.

Just mention Gucci, Fendi, Prada, Ferragamo, Moschino, Dolce & Gabbana. Don’t forget brands like Onitsuka Tiger and Furla.



First held by Camera Sindacale della Moda Italiana in 1958, MFW exists with world stars who never miss it. Including for this season. Here are a number highlights from MFW Fall 2024:

1. Debut, Debut, Debut

A model wears a creation as part of the Moschino women's Fall-Winter 2024-25 collection presented in Milan, northern Italy, Thursday, Feb.  22, 2024. (AP Photo/Antonio Calanni) Moschino Fall-Winter 2024-2025 by Adrian Appiolaza. (Photo: AP Photo/Antonio Calanni)

This edition of MFW marks a new chapter for several old fashion houses under the direction of their newest designers. Tod’s presented the first collection of Matteo Tamburini, who worked at Bottega Veneta.

Meanwhile, former Tod’s designer, Walter Chiapponi, was partnered by Blumarine. His first work will also appear on stage at MFW Fall 2024.

However, the

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