UNESCO says demand for African fashion is skyrocketing

In Lagos, Nigeria, the runway is busier than ever.

According to a UNESCO report released during Lagos Fashion Week, Africa’s fashion industry is rapidly growing to meet local and international demand.

But it’s also lacking the adequate investment to achieve its full potential.

Currently valued at $15.5 billion worth of exports annually, the earnings from the continent’s fashion industry could triple over a decade with the right investment and infrastructure, according to the United Nations cultural body.

“It’s people now coming to realize that there is a lot of treasure in the Nigerian culture and particularly in the fashion industry,” says fashion designer Ejiro Amos-Tafiri.

Across the continent, fashion continues to grow on various fronts – including in movies and films – in the form of textiles, garments as well as accessories and fine crafts, all with a long history of prestige and symbolic of the African culture.

“We are very social people. We have such a joie de vivre nature and such a bold personality. So, with all of this, the fashion has to be right there to support and to be part of that growth,” says Amos-Tafiri .

The demand for African fashion brands is also spurred by

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ready to launch with Olympic flair│ Paris Olympics│ Taiwanese designer│ Taekwondo│TVBS新聞網

TAIPEI (TVBS News) — The upcoming 2024 Taipei Fashion Week Autumn/Winter, set to take place on April 25, has announced its main visual theme as “Ready to Launch,” echoing the atmosphere of the fashion week and the summer sports event, the Paris Olympics.

The Ministry of Culture said the fashion week’s main visual and promotional video, which integrates elements of fashion, sports, and culture, will feature national taekwondo player Chiu I-jui and professional modern dancer Chang Yu.

The pair will be dressed in outfits designed by Taiwanese designer Justin Chou, which incorporate Taiwanese craft features and will debut as the uniform for the Taiwanese delegation at the Paris Olympics. Minister of Culture Shih Che said that fashion is one of the important mediums for expressing cultural characteristics. For individuals, clothing is a tool for expressing aesthetics and a medium for identity transformation.

On Friday (April 26), for the first time, a public event, L’Histoire et la Couture, is planned to invite the public to experience the cross-border charm of fashion and art culture. Registration for the event will open on the official website from Tuesday (April 16).

During the fashion week, there will also be a “Cultural Olympics Fashion Exhibition,”

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