Pharrell Williams showcases American western for Louis Vuitton collection | Louis Vuitton
While most luxury brands have strict embargoes surrounding new product launches, this week Louis Vuitton’s creative director, Pharrell Williams, took a more laissez-faire approach.
On Tuesday night, during Paris men’s fashion week, Williams officially unveiled his autumn/winter 2024 collection in front of a star-studded audience that included the actors Bradley Cooper and Carey Mulligan, the rapper Lil Yachty and the K-pop band Riize.
However, in the days leading up to the show, Williams gave fans a sneak peek of the collection as he dropped hints as to what the show’s theme would be, taking to a fake Instagram account to