Pharrell Williams showcases American western for Louis Vuitton collection | Louis Vuitton

While most luxury brands have strict embargoes surrounding new product launches, this week Louis Vuitton’s creative director, Pharrell Williams, took a more laissez-faire approach.

On Tuesday night, during Paris men’s fashion week, Williams officially unveiled his autumn/winter 2024 collection in front of a star-studded audience that included the actors Bradley Cooper and Carey Mulligan, the rapper Lil Yachty and the K-pop band Riize.

However, in the days leading up to the show, Williams gave fans a sneak peek of the collection as he dropped hints as to what the show’s theme would be, taking to a fake Instagram account to post candid shots of himself wearing a brown suede Stetson hat and sketches of ranch workers by the American animator Ron Husband.

The western theme was confirmed as soon as the show’s 1,200 guests filed into the show’s pop-up box-shaped venue adjacent to the Jardin d’Acclimatation and overshadowed by LVMH’s gargantuan Frank Gehry-designed art museum. The catwalk which wove itself around the audience was a burnt dust color while a giant Zoom-like video screen projected a barren desert vista.

The collection was rooted in the classic American western wardrobe. Photograph: Teresa Suárez/EPA

The clothes riff on ranch wear, albeit with

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Men’s fashion styles and influences

For spring/summer ’17, Fashion East Men’s show was very entertaining. Styles were shown every which way. The company’s designers, Luke Brooks and James Theseus Buck, showed a cool yet functional side to men’s fashions. Their use of prints and details were often blurred away from the traditional cuts. Jackets were longer. Pants were more shapely with cinched hems and wide or skinny legs. Prints varied. In this collection, it’s often a matter of what goes with what. They showed their collection along with two other menswear brands, Rory Parnell-Moony and Luke Stevens, the latter of whom reintroduced his collection created for the 2016 Royal College of Art MA collection as part of Fashion East’s Men’s Presentation for spring/summer ’17.

Buck is a recent graduate of Central St. Martin’s MA fashion course. He also works as a stylist and art director for media, including Man About Town and Marfa Journal. Brooks, from London, is also a graduate from Central St. Martin’s MA fashion course. He has created small, nonseasonal collections and pop-up shops, and has been exhibited internationally. Buck and Brooks have been working well together since 2015. Their collection, shown recently at the Rottingdean Bazaar, was a wonderful showcase for

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