Pharrell Williams showcases American western for Louis Vuitton collection | Louis Vuitton

While most luxury brands have strict embargoes surrounding new product launches, this week Louis Vuitton’s creative director, Pharrell Williams, took a more laissez-faire approach.

On Tuesday night, during Paris men’s fashion week, Williams officially unveiled his autumn/winter 2024 collection in front of a star-studded audience that included the actors Bradley Cooper and Carey Mulligan, the rapper Lil Yachty and the K-pop band Riize.

However, in the days leading up to the show, Williams gave fans a sneak peek of the collection as he dropped hints as to what the show’s theme would be, taking to a fake Instagram account to

Men’s fashion styles and influences

For spring/summer ’17, Fashion East Men’s show was very entertaining. Styles were shown every which way. The company’s designers, Luke Brooks and James Theseus Buck, showed a cool yet functional side to men’s fashions. Their use of prints and details were often blurred away from the traditional cuts. Jackets were longer. Pants were more shapely with cinched hems and wide or skinny legs. Prints varied. In this collection, it’s often a matter of what goes with what. They showed their collection along with two other menswear brands, Rory Parnell-Moony and Luke Stevens, the latter of whom reintroduced his collection created