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While the pandemic kick-started a behavioral shift to ecommerce, the very best shift was seen in young and middle aged consumers. Brands will need to adjust the way they do business to fulfill new shopper expectations and have endurance. The key predictions for businesses in 2021 in accordance with Shopify are – Young customers will change the enterprise landscape as ecommerce costs forward. Shopify’s report highlights purchasing habits of consumers to the evolution of running, advertising, and funding an omnicha…

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Shoppers born between 1995 and 2003 are second-most prone to …