While many parents are obsessed with youth, young people instead worship the aesthetics of senior style. The time has come to meet grandpa core.

This is a fashion trend that has recently received more attention from Gen Z, aka those born from 1997 onwards. Combining retro and contemporary aesthetics, grandpa core with all its eclecticism offers its own charm.

The emergence of this trend was actually predicted from the Pinterest report at the end of last year which highlighted the increase in searches ‘grandpa style’ up to 60 percent by 2023. The surge also includes keywords ‘eclectic clothing’ (130 percent) and ‘retro streetwear’.



Harry Styles poses for photographers upon arrival for the photo call of the film 'Don't Worry Darling' during the 79th edition of the Venice Film Festival in Venice, Italy, Monday, Sept.  5, 2022. (Photo by Vianney Le Caer/Invision/AP)Harry Styles (Photo: Vianney Le Caer/Invision/AP)

On TikTok, the video with the hashtag #grandpacore has been viewed 17.2 million times, as reported by British media London Evening Standard, early January.

Celebrity appearances are at the forefront which has a strong influence on young people to follow this trend. Para trend setter These include Harry Styles, A$AP Rocky, and Tyler the Creator.


More than that, this trend is actually a manifestation of the needs of young people who always want to look different.

According to Marta Indeka, senior analyst at London-based trend consultancy The Future Laboratory, there is an urgency among Gen Z to appear stylish in an inclusive style.


“One of the biggest reasons for Gen Z to go against the grain and adapt trends that set beauty standards is a way to affirm individuality,” he said.

Marta then explained her favorite clothes and accessories that prove the existence of a trend grandpa core.

“There is an obsession with everything that is old or not cool. There are items like (shoes) loafers, vests, cardiganslibrarian glasses, and a Barbour jacket,” he explained.

All that Marta mentioned colored several designer collections at the 2024 winter edition of men’s and women’s fashion week some time ago. Fendi, Louis Vuitton, Emporio Armani, and small labels like Magliano present trends grandpa core with interpretation according to each DNA.

So whether you like it or not, grandpa core will dominate the next year.

Fendi Menswear Fall Winter 2024Fendi Menswear Fall Winter 2024 (Photo: Doc. Fendi)

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